Good stories are what make a blog interesting and fun to read. More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts.
Read more at: Content Marketing with Stories: Better than Facts
Wednesday, January 12, 2011
Monday, January 10, 2011
Blogging tip - Links
Don't forget to add links to your posts.
One of the best things that you can do to improve your posts' ranking with search engines is to add links to pages that contain content about relevant topics. Adding links from keywords to relevant pages on the site is a good way to create a relationship between the two pages that search engines can crawl. This will help your blog posts improve their search engine rankings, and thus, your audience.
Vidya Sury
Thursday, January 6, 2011
How's Your Ezine?
You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) and still not get good results (get found, get known, get clients!) If all you’re doing is publishing good information, without personality, without offers, what’s the point?
No new clients, no new sign-ups!
This would be a good time to check your own e-newsletter for opportunities for improvement.
Ok. Here's what you might need to do to improve.
Read on: E-Newsletter Review: How's Your Ezine?
No new clients, no new sign-ups!
This would be a good time to check your own e-newsletter for opportunities for improvement.
- Could it be the article is too long?
- Could it be I don’t know how to sell myself with my newsletter?
- Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)?
- Could it be that many people check their emails on their phone and do not have time to read my newsletters?
Ok. Here's what you might need to do to improve.
Read on: E-Newsletter Review: How's Your Ezine?
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