Thursday, January 6, 2011

How's Your Ezine?

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) and still not get good results (get found, get known, get clients!) If all you’re doing is publishing good information, without personality, without offers, what’s the point?

No new clients, no new sign-ups!

This would be a good time to check your own e-newsletter for opportunities for improvement.
  1. Could it be the article is too long?
  2. Could it be I don’t know how to sell myself with my newsletter?
  3. Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)?
  4. Could it be that many people check their emails on their phone and do not have time to read my newsletters?

Ok. Here's what you might need to do to improve.

Read on: E-Newsletter Review: How's Your Ezine?

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